SERVICES
Services offered cover the spectrum of Marketing, Social Platform Lead Generation, Strategic Consulting, Lead Generation Appointment Setting, Website Creation/Design, Digital Design, Print Design, Video Production and Copy-writing.
LEAD GENERATION
Social Media Lead Generation
& Tele Lead Generation
CREATIVE SERVICES
Responsive website Design,
Video Production & Editing,
Print and Digital Design
MARKETING
Analysis & Implementation
VIRTUAL INSIDE SALES SERVICES
Discover, build, and drive new opportunities for IBM partners
COPYWRITING
Quality copy for your website, e-newsletters, press releases, blog and social media profiles.
APPOINTMENT SETTING PROGRAM
Social Media Lead Generation
& Tele Lead Generation
LEAD GENERATION
SOCIAL MEDIA LEAD GENERATION
We evaluate your current environment as far as Social Media Channels are concerned. We can then propose, create and execute a plan where your social media presence becomes a lead generation vehicle. We can even post/tweet on your behalf.
- Business Representation Page
- Groups
- Ads
- New Lead generation Service
- Connect with prospects
- Promote your solution
- Generate leads
- Company presence
- Tweets frequency
- Sponsored Tweets
- Facebook Page
OTHER
- Instagram, Snapchat, Pinterest, Blogs, Google +, Tumbler, YouTube channels etc.
TELE LEAD GENERATION
We provide the highest quality Outbound Lead Generation services using:
- North American staff
- Mature, IT centric staff
- IT Trained and experienced staff
- IBM experienced
Examples of lead generation campaigns executed:
- Citrix Seminar
- SAP ALM Roadshow
- IBM Cognos/DB2 Blu/Worklight/Maximo/QRadar/Netezza/Websphere Portal etc
- MS SQL Server roadshow
- Cisco Data Centre lead creation
- IBM Software Partner lead creation and roadshow
- HP partner engagement
- VMware roadshows
- EMC roadshow
MARKETING
SERVICE 1
Analysis performed to generate a good marketing and strategic plan.
SERVICE 2
Implementation of any/all of these points.
MARKET RESEARCH
· Market dynamics, patterns including seasonality
· Customers - demographics, market segment, target markets, needs, buying decisions
· Product/service - what's out there now, what's the competition offering
· Suppliers - vendors that will have to be relied on
· Vendor plans that can be incorporated
TARGET MARKET
Niche or target markets for the product/service (s) and describe them.
PRODUCT/SERVICE(S)
What is the product/service. How does this product/service relate to the market? What does your market need, what do they currently use, what do they need above and beyond current use?
COMPETITION
Describe your competition. What is your "unique selling proposition?" What makes you stand apart from your competition? What is your competition doing about branding?
MISSION STATEMENT
Should incorporate:
· "Key market" - who you're selling to
· "Contribution" - what you're selling
· "Distinction" - your unique selling proposition
MARKET STRATEGIES
What are the marketing and promotion strategies that can be considered and used. Strategies to consider:
· Networking - go where your market is
· Direct marketing - sales letters, brochures, flyers
· Lead generation using a Tele agency
· Advertising - print media, directories
· Training programs - to increase awareness
· Write articles, give advice, become known as an expert
· Direct/personal selling
· Publicity/press releases
· Social Media
· Trade shows
· Web site
PRICING, POSITIONING AND BRANDING
From the information you've collected, establish strategies for determining the price of your product/service, where your product/service will be positioned in the market and how you will achieve brand awareness.
BUDGET
Budget your dollars. What strategies can you afford? What can you do in house, what do you need to outsource.
MARKETING GOALS
Establish quantifiable marketing goals. This means goals that you can turn into numbers. For instance, your goals might be to gain at least 30 new clients or to sell 10 product/services per week, or to increase your income by 30% this year. Your goals might include sales, profits, or customer's satisfaction.
MONITOR YOUR RESULTS
Test and analyze. Identify the strategies that are working.
By researching your markets, your competition, and determining your unique positioning, you are in a much better position to promote and sell your product/service (s). By establishing goals for your marketing campaign, you can better understand whether or not your efforts are generating results through ongoing review and evaluation of results.
VIRTUAL MARKETING MANAGER
Represent you for specific projects as needed.
SEARCH ENGINE OPTIMIZATION
People search things every minute around the world seeing millions of options and different links in the matter of seconds. Now think of how many times you click on the first organic result of something you have searched on Google. Our SEO specialists use a variety of techniques and strategies to grow your organic presence and get your business on the first page in front of billions.
The top 3 search results on Google's first page are clicked on 75% of the time. The first page results are clicked on 92% of the time and only 6% of people actually continue past the first page results. SEO is the single most important marketing service for any company that is looking to establish or increase their online presence.
Techniques used encompass:
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High page ranking on Google search.
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Ensure chosen keyword shows up on 1st page.
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Custom SEO strategy.
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Keyword research.
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On page SEO.
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Off page SEO.
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Link building.
Costs vary depending on project scope.
COPYWRITING
SERVICES
It’s the era of content marketing. For years we have heard that “Content is King”. Today, we know that it is the lifeblood, the oxygen, the very core of an organization’s relationship with its stakeholders—employees, customers, partners, associates and even the competition. In the world of B2B marketing, where customer engagement is a more complex process, companies are continually challenged by the task of producing meaningful content. And it doesn’t stop at merely producing the content; you have to keep it relevant, up to date and valuable.
Our team of copywriters has extensive experience in marketing and brand communications for the print and web-based media. We begin with understanding your audience, crafting the right messages and communicating them using the appropriate channels.
HOW CAN WE HELP YOU MEET YOUR ORGANIZATION'S CONTENT MARKETING NEEDS?
· Content for your corporate identity package and media kit.
· Quality copy for your website, e-newsletters, press releases, blog and social media profiles.
· Compelling content for your marketing collateral.
· Sales documentation such as customer letters, presentations and flyers, event communications.
· Content for syndication to article directories, industry forums, print and online magazines, online discussion groups, etc.
· Articles, whitepapers and industry commentaries.
· Outreach communications for your corporate social responsibility (CSR) initiatives.
· Content for your internal communication channels such as a company bulletin, intranet site, company journal, corporate announcements and crisis management communications.
The above is only an indicative list—rest assured, if you need quality content for offline or online media, we have the resources and the experience to deliver the right results.
CREATIVE SERVICES
WEB CREATION & DESIGN
Lumo consulting offers services in web design and creation using an HTML 5 platform optimized for desktop and mobile.
What is offered:
· Domain services
· Search Engine Optimization
· Easy drag and drop website platform
· Desktop and Mobile site
Let us get you to where you want to be by creating a fresh, attractive, high end, and easy-to-use website.
VIDEO PRODUCTION & EDITING SERVICES
From raw footage to the final edit, no project is too big or too small. We offer professional services in HD broadcast, corporate and feature editing to turn your vision into a visual masterpiece.
We can bring your ideas to life using the latest in industry standard production and post production video services, tools and technology. Whether it’s broadcast productions, motion graphics, corporate/training videos, music videos, film and title sequences, event presentations or print, our hyper-connected team is up for any challenge.
Brainstorm, plan, create, reach and resonate with a company that knows how to tell your story.
GRAPHIC DESIGN
Creation of collateral material including, but not limited to, infographics, blog design, presentations, brochures, flyers, banners, signs, fundraising tool kits, registration cards and posters, promotional videos and more.
VIRTUAL INSIDE SALES SERVICES
· Discover, build, and drive new opportunities for IBM partners
· Progress current opportunities
· Act as a sales assistant arm of business partner
APPOINTMENT SETTING PROGRAM
What is offered:
· Multi Step process
· Results in a calendar invite with a prospect who is interested in the solution and has consented to a discovery to further discuss
· We manage the calendar and invited
· We reschedule / replace / monitor
· We ask for updates to ensure that the lead was valid